Who we are

EmergencyWP is managed by its parent company, Zählpixel.com, located in Mosbach, Germany. We create and support WordPress websites, themes and plugins since 2005.

What personal data we collect and why we collect it


When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.

Contact forms

If you contact us via support forms, we will store your contact information along with a timestamp and the IP address for security reasons. You can ask for deletion of your sent information at any time.


If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you have an account and you log in to this site, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.


We use Google Analytics for tracking visitor behaviour on or sites. We also may use several other tools like Mixpanel and Hotjar to increase our software quality by gaining valuable feedback on how users work with our software.

Who we share your data with

Your data, especially purchasing information, are shared with nobody but us. However, we use 3rd party applications and services for marketing:


We may run facebook marketing campaigns that rely on custom audiences which we create by collecting visitors information through the facebook pixel. We can create lookalike audiences with that data set. Also, remarketing pixels are being used to help identify users who visited our site.

Google Ads

We may run Google Ads marketing campaigns that create conversions, which we’ll track in Analytics. Also, remarketing pixels are being used to help identify users who visited our site.

Newsletter services

If you decide to opt-in for our newsletter services, your email address and name will be shared with the service of our choice (Mailchimp, Mailerlite, Mailster, etc.)

How long we retain your data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

What rights you have over your data

If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Where we send your data

Visitor comments may be checked through an automated spam detection service.

Contact information

See Legal Notice

Additional information

Gathering of Personally-Identifying Information

Certain visitors to EmergencyWP’ websites choose to interact with EmergencyWP in ways that require EmergencyWP to gather personally-identifying information. The amount and type of information that EmergencyWP gathers depends on the nature of the interaction. For example, we ask visitors who comment on our blog to provide a username and email address. Those who wish to receive EmergencyWP updates via email, we collect their emails. In each case, EmergencyWP collects such information only insofar as is necessary or appropriate to fulfill the purpose of the visitor’s interaction with EmergencyWP. EmergencyWP does not disclose personally-identifying information other than as described below. And visitors can always refuse to supply personally-identifying information, with the caveat that it may prevent them from engaging in certain website-related activities.

Aggregated Statistics

EmergencyWP may collect statistics about the behavior of visitors to its websites. For instance, EmergencyWP may monitor the most popular pages on the EmergencyWP.net site or use spam screened by the Akismet service to help identify spam. EmergencyWP may display this information publicly or provide it to others. However, EmergencyWP does not disclose personally-identifying information other than as described below.

Protection of Certain Personally-Identifying Information

EmergencyWP discloses potentially personally-identifying and personally-identifying information only to those of its employees, contractors and affiliated organizations that (i) need to know that information in order to process it on EmergencyWP’ behalf or to provide services available at EmergencyWP’ websites, and (ii) have agreed not to disclose it to others. Some of those employees, contractors and affiliated organizations may be located outside of your home country; by using EmergencyWP’ websites, you consent to the transfer of such information to them. EmergencyWP will not rent or sell potentially personally-identifying and personally-identifying information to anyone. Other than to its employees, contractors and affiliated organizations, as described above, EmergencyWP discloses potentially personally-identifying and personally-identifying information only in response to a subpoena, court order or other governmental request, or when EmergencyWP believes in good faith that disclosure is reasonably necessary to protect the property or rights of EmergencyWP, third parties or the public at large. If you are a registered user of an EmergencyWP website and have supplied your email address, EmergencyWP may occasionally send you an email to tell you about new features, solicit your feedback, or just keep you up to date with what’s going on with EmergencyWP and our products. We primarily use our various product blogs to communicate this type of information, so we expect to keep this type of email to a minimum. If you send us a request (for example via a support email or via one of our feedback mechanisms), we reserve the right to publish it in order to help us clarify or respond to your request or to help us support other users. EmergencyWP takes all measures reasonably necessary to protect against the unauthorized access, use, alteration or destruction of potentially personally-identifying and personally-identifying information.


A cookie is a string of information that a website stores on a visitor’s computer, and that the visitor’s browser provides to the website each time the visitor returns. EmergencyWP uses cookies to help EmergencyWP identify and track visitors, their usage of the EmergencyWP website, and their website access preferences. EmergencyWP visitors who do not wish to have cookies placed on their computers should set their browsers to refuse cookies before using EmergencyWP’ websites, with the drawback that certain features of EmergencyWP’ websites may not function properly without the aid of cookies.

Business Transfers

If EmergencyWP, or substantially all of its assets were acquired, or in the unlikely event that EmergencyWP goes out of business or enters bankruptcy, user information would be one of the assets that is transferred or acquired by a third party. You acknowledge that such transfers may occur, and that any acquirer of EmergencyWP may continue to use your personal information as set forth in this policy.

Easy Digital Downloads

We collect information about you during the checkout process on our store. This information may include, but is not limited to, your name, billing address, shipping address, email address, phone number, credit card/payment details and any other details that might be requested from you for the purpose of processing your orders.
Handling this data also allows us to:

  • Send you important account/order/service information.
  • Respond to your queries, refund requests, or complaints.
  • Process payments and to prevent fraudulent transactions. We do this on the basis of our legitimate business interests.
  • Set up and administer your account, provide technical and/or customer support, and to verify your identity.

Additionally we may also collect the following information:

  • Location and traffic data (including IP address and browser type) if you place an order, or if we need to estimate taxes and shipping costs based on your location.
  • Product pages visited and content viewed while your session is active.
  • Your comments and product reviews if you choose to leave them on our website.
  • Account email/password to allow you to access your account, if you have one.
  • If you choose to create an account with us, your name, address, and email address, which will be used to populate the checkout for future orders.
  • The VAT amount applied to any purchases you make.
  • The VAT rate used to calculate the VAT amount applied to any purchases, even if the rate is zero.
  • To comply with the EU VAT Directive, the IP address you use at the time any purchase is made.
  • To comply with the EU VAT Directive, the billing country code you select at the time any purchase is made or, if the billing country code does not agree with the country code of the IP address, your agreement that the billing country is correct for the purpose of calculating VAT.
  • If recorded, the information relating to the VAT component of any purchases cannot be removed as the EU VAT directive requires that we keep these details for 10 years in case they are requested by the VAT authority of an EU member state or other competent legal authority.


Ads appearing on any of our websites may be delivered to users by advertising partners, who may set cookies. These cookies allow the ad server to recognize your computer each time they send you an online advertisement to compile information about you or others who use your computer. This information allows ad networks to, among other things, deliver targeted advertisements that they believe will be of most interest to you. This Privacy Policy covers the use of cookies by EmergencyWP and does not cover the use of cookies by any advertisers.


Comments and other content submitted to Disqus anti-spam service are not saved on our servers unless they were marked as false positives, in which case we store them long enough to use them to improve the service to avoid future false positives.

Privacy Policy Changes

Although most changes are likely to be minor, EmergencyWP may change its Privacy Policy from time to time, and at EmergencyWP’ sole discretion. EmergencyWP encourages visitors to frequently check this page for any changes to its Privacy Policy. Your continued use of this site after any change in this Privacy Policy will constitute your acceptance of such change.